Search engine optimisation has one main objective, to achieve high page rankings on Google and other major search engines. Making sure that your website is listed in popular keyword searches requires implementation of specific techniques in certain areas of your website. The optimal time to achieve this is during initial web development, but can be achieved afterwards with some simple tweaks in how your website presents itself to search engines.

Ranking does not change within one night

Ranking does not change within one night or just in few seconds, Google has different types of boots which crawl and flag websites on different parameters and then its level 2 crawlers scan website on some other criteria and same goes on up to different levels depending upon website’s nature.

When you initially launch a website then normally for some period, your website start appearing in top searches which is basically Google’s way of calculating that how many people are clicking or coming and leaving your site when it appears on different positions, after that period they then class your website on where it should go. When we make any change for optimisation then it normally takes 3/4 months to feed through as each change take that much time for different crawlers to propagate it through to all data centres.

SEO is not a one off, you need regular advice as may be one thing is not a good thing to do today but tomorrow Google may changes its criteria and it becomes very successful and may be something on your site is very good but it seems that Google will ban it in near future then gradually remove it, now, all these things can only be told by some SEO expert or someone who provides consultancy in this field.

If your website requires SEO analysis, please get in touch.